If you have ever asked a web agency for a price, you know the feeling: the answer is “it depends on the project, let’s book a call”. That is uncomfortable, because all you want to know is whether we are talking about five hundred or five thousand.
So let’s start there.
Real numbers
Our prices are visible to everyone in the calculator, but here they are:
- Single landing page — €500. One page, one goal. Right if you have one service or product and you want people to get in touch.
- Company website up to 5 pages — €950. Home, services, about, contact, and one more. This is the right size for most small businesses.
And the add-ons, if you need them:
- SEO and copywriting — +€200
- Unique design rather than an adapted template — +€250
- A second language — +€150
So a typical small-business site with SEO lands around €1150. Not €400, and not €4000.
So why does everyone else say “it depends”?
Because it often genuinely does — just not as much as you might think. Three things drive the price.
1. How many page types you need
The important word is types, not pieces. Twenty service pages sharing one layout is almost the same work as two. But a homepage, a blog, a shop and a booking system are four different things, and each one is its own job.
2. Whether the content exists
This is the most underestimated cost. If your text and images are ready, things move fast. If they are not, someone has to make them, and that someone is either you or us. We write copy when it is needed, but it is a separate line on the invoice — and honestly, the projects that drag on longest are almost always the ones waiting on content.
3. Whether someone has to figure it out for you
“I want a site like theirs, but in our colours” is quick work. “I don’t know exactly what I want, but the current site doesn’t sell” is a different job, because the first half of it is thinking, not writing code.
What you are actually paying for
The price of a website has not been about how long it takes to write the HTML for a long time. Most of the work is thinking: what is this page for, what must a visitor understand in the first five seconds, and what makes them get in touch.
AI has made the building part dramatically faster — which is why our prices are what they are. But it does not remove the thinking. We wrote about that separately in what AI actually does when building a website.
When you should pick the cheaper option
I will say this even though it works against us: if you do not yet have customers or a clear service, do not order a €1000 website.
Build something simple yourself on Wix or WordPress, watch for six months, see what works, and come back then. You will also give us a far better brief, because by then you know what your customers actually ask.
A proper site pays for itself when you have something to sell and someone looking for it.
What to check in any quote
- Is the price fixed or hourly? With hourly, ask what happens when the hours run out.
- Are hosting and the domain included? Often they are not, and that is a monthly cost.
- Who owns the code? If you cannot take the site with you, you are locked in.
- What does a later change cost? Ask before, not after.
- How long will it take? And what happens if it does not.
In short
A proper small-business website in Estonia should land somewhere between €500 and €1500. Below that you are probably getting a template someone filled in quickly. Above it there should be a clear reason — a shop, bookings, integrations, or a genuinely large amount of content.
If you want a number for your own project right now, the calculator gives you one in three clicks. And if you want to see how we work first, watch the demo.